TWSS
Inspiring young women to chase dreams in math, science, & tech
Throughout history, praise for the work of female scientists has gone to male colleagues, their credit attributed to male-dominated institutions, and their names excluded from the history books.
'That's What She Says' aims to tell their stories in an effort to inspire the next generation of young women to pursue careers in STEM (Science, Technology, Engineering, Mathematics).
MY ROLE:
Partnerships Coordinator Webdesign Curriculum Design
THE CHALLENGE:
Despite making up nearly half of the American workforce, women make up under a quarter of the STEM (science, technology, engineering, mathematics) workforce.
How might we inspire more young women to enter STEM fields?
THE OPPORTUNITY:
From a very young age, we rely on stories to inform and construct our worldview. The characters within these stories, both fictional and non-fictional, go on to shape our values and beliefs and inform the choices we make in life. Parents and teachers are typically the guardians of stories.
THE SOLUTION:
Our podcast episodes and lesson plans are designed with parents and teachers in mind. They celebrate the stories of women in STEM with the hope of surfacing and disseminating female role models to kids.
Parents
Podcasts
Children
Teachers
Lessons
Parents
Podcasts
Episodes feature the incredible stories, perspectives, and experiences of women advocating for, and working within, STEM fields. Our goal is to produce episodes that are engaging for parents and children, and that are short enough to play on the way to school in the morning.
Teachers
Lesson Plans
Classroom lessons investigate the life and accomplishments of an outstanding female scientist, engineer, mathematician, or technologist. They focus on a central theme such as grit, credit, and perseverance, and require little prep work on behalf of the teacher. Check out our animated short for our lesson on Rosalind Franklin below.
THE BRAND:
Our brand style guide is a living document establishing the possibilities for our brand as we consider new and exciting ways to reach and inspire our audience. Initially, we plan to build a robust social media presence to reach our audience. We also plan to offer free classroom materials (i.e. posters, bookmarks, t-shirts).
